GSC x AIA Vitality Playfest
GSC x AIA Vitality Playfest
- 📅 Event Date19 – 21 September 2025
- 🕐 Event Time10am - 10pm
- 📍 VenueIOI City Mall, East Concourse
GSC x AIA Vitality PlayFest is a three-day family carnival under the GSC Ultimate Family Adventure (GUFA) series. This year’s edition is themed “Where Adventure Awaits” – inviting families to unplug and embark on an adventure-themed journey through four vibrant zones.
- 🎬 Movie Zone – Snap photos with life-sized characters and catch previews of upcoming family blockbusters
- 🍔 Makan Zone – Refuel with tasty family-friendly bites and snacks
- 🎤 Main Zone – Keep the energy high with music, mascots and live entertainment
- 🛍️ Market Zone – Shop, play and interact with family and lifestyle brands gathered in one lively space
Expect hands-on activities, mascots, food, screen-free bonding and an interactive play area — all in the heart of the mall!
Come join the fun.
Participating Movies
Join us & explore These Fun Zones!
Step into the world of your favourite family-friendly films! Snap photos with character cut-outs and movie standees, catch sneak peeks of upcoming family hits on our feature screen, enjoy fun activities, and win exclusive movie merchandise!
Refuel with family-friendly bites, grab-and-go snacks and sampling from beloved family brands - all in a casual, open-air chillout spot.
Keep the energy high with lively music, playful mascots, and fun-filled entertainment that keeps families smiling, dancing, and engaged throughout the day.
Discover lifestyle and family brands with fun surprises along the way - from unique finds and interactive booths, there's something for everyone!
Your ultimate family experience – packed with play, discovery and adventure-themed fun!
Where Adventure Awaits
📍 Venue: IOI City Mall Putrajaya – East Concourse, Lower Ground (LG) Level
📅 Dates: 19 – 21 September 2025 (Friday to Sunday)
🕙 Time: 10:00 AM – 10:00 PM daily
🎟️ Entry: Free for all families!
Simply register at the event entrance to begin your adventure.
Scan the QR code at the entrance and answer a short survey to receive your official GSC x AIA Vitality PlayFest wrist tag. This tag is your all-access pass to:
- Explore all activity zones
- Take part in fun activities at each booth
- Get your wrist tag marked as you go
- Redeem a mystery surprise at the Redemption Booth once your trail is complete!
🎒 Each booth offers either a freebie or exclusive perk, so don’t miss a stop!
Your adventure takes you across four exciting, themed zones:
- 🎬 Movie Zone – Snap photos with life-sized characters and catch previews of upcoming family blockbusters
- 🍔 Makan Zone – Refuel with tasty, family-friendly bites and snacks
- 🎠 Main Zone – Let loose in the dedicated Play Area, enjoy mascots and ongoing activity booth fun
- 🛍️ Market Zone – Shop, play and interact with family and lifestyle brands gathered in one lively space
GSC x AIA Vitality PlayFest is specially designed for children aged 3–12 and their families, but everyone is welcome – parents, grandparents, siblings and all fun-loving grown-ups!
Before you begin, brief your child on what to do if you get separated. The Registration Counter at the entrance is the official family reunion point.
🧭 Adventure tip: Add a small name tag or sticker with your contact number to your child’s outfit or wristband
Crew members in GSC T-shirts will be happy to assist if needed.
Yes. All essential facilities are available within IOI City Mall.
A venue guide with key locations will be shared closer to the date on GSC’s social media and website.
Absolutely. The event is stroller-friendly, though do be mindful in zones with floor-based play.
Yes! 📸 Don’t forget to bring your phone to capture all the special memories with your loved ones.
Tag @GSCinemas and use #GSCPlayFest – we’ll be sharing highlights across our social channels!
There’s something for every little adventurer! Here’s a sneak peek at what’s in store throughout the day:
🎨 Mask painting, face painting, and colourful creations with our talented balloon artist
🎭 Meet Jesse and Friends, along with other surprise mascot appearances – perfect for hugs and photos
🎁 Fun games and prizes at every turn, from both our brand partners and movie distributors
🎬 Discover movie-themed activities and exclusive giveaways from upcoming family blockbusters
🧸 Shop exclusive Keepsake merchandise and event goodies
🍿 Grab your favourite cinema snacks, popcorn and drinks to fuel your adventure
There’ll be something happening at almost every booth, so keep that wrist tag on and your energy high!
Activities, merchandise and appearances are subject to change.