Since its debut in 2017, the GSC Popcorn Run has grown into a much-loved annual event that brings families and movie lovers together for a fun and active day out. It’s more than just a run — it’s a celebration of movement, bonding, and the magic of movies.
While previous editions were centred around a single movie, this year’s event brings together a variety of family-friendly films, creating a more diverse and exciting movie-themed experience for everyone to enjoy.
Now in its 6th edition and part of the GSC Ultimate Family Adventure (GUFA), the Popcorn Run returns on 21 September 2025 at IOI City Mall, Symphony Walk (East), Putrajaya with 3KM and 5KM categories for all ages. Get ready for a day filled with music, mascots, photo ops, tasty bites, and fun surprises at every turn!
GSC Play Fest 2024 at IOI City Mall (East) in Putrajaya brought families together for a memorable, carnival themed experience, encouraging bonding time with one another. From September 19-22, it featured exciting activities including character meet-and-greets with Garfield, Transformers, and Spiderman, along with workshops and games.
Major sponsors such as Applecrumby, Vico, Air Selangor, and Honor contributed with interactive booths, prize giveaways, and family-centric activities. Parents and kids dove into the fun with creative workshops, colorful face painting, and caricatures, making GSC Play Fest 2024 a whirlwind of laughter, connection, and unforgettable family memories!
Immerse yourselves in an alternate universe and bring your favourite movies to life with realistic cinematic takeovers. With creative elements uniquely incorporated for each takeover, each touch point delivers an impactful experience to movie-goers!
Leave it to us when it comes to the thinking process, from strategy, creative ideation, to execution, we’ll curate a movie experience to remember.
Maximise your brand visibility by partnering with GSC to bring your latest campaigns to life. Through holistic, full-fledged on-ground activations, utilise our cinema spaces to effectively communicate and let us tell your brand story to the right audiences.
From roadshows, exhibitions, product launches, events, promotional and experiential activations, our creativity sees no boundaries. Our expertise has resulted in successful on-ground activations across a multitude of brands, ranging from industries such as banking, fast moving consumer goods (FMCG), pet food, and more.
Get ready for days of fun, food and family connections at the GSC Ultimate Family Adventure!
A one-of-a-kind experience where play meets purpose! Specially crafted for families, these events brings together interactive zones that excite, engage and inspire joyful memories for all ages.
