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COCA-COLA MALAYSIA STRENGTHENS THE CAST AT GSC

GSC & Coca-Cola Signing Ceremony
Koh and Oberoi celebrating the casting of Coca-Cola in GSC's concession stands.
GSC & Coca-Cola Signing Ceremony
GSC & Coca-Cola Signing Ceremony
GSC & Coca-Cola Signing Ceremony
GSC & Coca-Cola Signing Ceremony
GSC & Coca-Cola Signing Ceremony
GSC & Coca-Cola Signing Ceremony
Coca-Cola Malaysia has joined the cast of Golden Screen Cinemas Sdn Bhd (GSC), which will see a wider range of beverages making an appearance at the concession stands.

All GSC concession stands will now offer a wider range of beverages under the Coca-Cola portfolio which includes Fanta, A&W Sarsaparilla, Qoo, Minute Maid Pulpy, Coca-Cola light and, of course, Coca-Cola.

GSC is the leading cinema exhibitor and distributor in Malaysia, with a total of 197 screens in 24 locations nationwide.

We're thrilled to be a part of the great GSC experience, which begins at the concession stand for most cinemagoers where they choose a drink to complement the incomparable excitement of the big screen," said Coca-Cola's Bottling Investment Group for Singapore, Malaysia and Brunei's Chief Executive Officer, Amit Oberoi.

He said the partnership with GSC is in line with Coca-Cola's investments in Malaysia and commitment to the market, where it plans to invest RM1 billion by 2015.

"To realize the business potential in Malaysia, we need to be where our customers and consumers are, together with the right strategies so that we can grow together," added Oberoi.

Concession sales contribute some 35 per cent to the revenue of GSC, with beverage sales alone accounting for about 40 per cent of that. 

"GSC will be working hand in hand with Coca-Cola to enhance the overall cinema going experience in our circuit ", said GSC Chief Executive Koh Mei Lee.
 
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