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Milestones

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Milestones

1987

PPB Group and Golden Harvest (Int.) Ltd of Hong Kong jointly established Golden Communications (M) Sdn Bhd to operate a chain of cinemas in Malaysia which were leased from Shaw Brothers (M) Sdn Bhd – a pioneer in Malaysian film industry.

1997

Golden Communications (M) Sdn Bhd merged with Cathay Organisation (M) Sdn Bhd to become the biggest company in the Malaysian cinema entertainment business. Golden Screen Cinemas Sdn Bhd (GSC) was established as a result of this merger.

1998

GSC launched its official website – www.gsc.com.my

1999

Opening of GSC Mid Valley at Mid Valley Megamall, Kuala Lumpur. GSC Mid Valley is Asia’s largest multiplex with 18 screens. The Gold Class auditorium was introduced to the Malaysian market. International Screens which is dedicated to arthouse, award winning, non-mainstream and foreign language films was launched for the first time in Malaysia.

2001

Glitters, GSC’s merchandising outlet retailing movie related and gift items was opened in GSC Mid Valley, Kuala Lumpur.

2002

GSC Distribution (currently GSC Movies) became the first film distributor to go into a joint venture with Sistem Televisyen Malaysia (TV3) to supply Chinese feature films for a special TV belt – Pearl Screen – which aired weekly on Monday nights.

2004

- Launched the first Premiere Hall with the opening of 12-screen GSC Gurney Plaza, Penang. GSC Gurney Plaza won Pertubuhan Arkitek Malaysia (Malaysian Institute of Architects) award for Best Interior Design – Entertainment Category.

- Glitters, GSC's merchandising retailing company expanded into F&B and opened its first outlet in GSC Gurney Plaza Penang.

- eCinemas (Electronic Cinemas) was introduced in GSC Mid Valley, Kuala Lumpur to provide local directors an alternative and cheaper platform to showcase their movies.

2005

Opening of GSC’s first 13-screen cinema at 1 Utama Shopping Mall, Petaling Jaya.

2006

E-payment facility was launched for online ticketing sales with ticketing kiosks set up at GSC 1 Utama, Petaling Jaya and GSC Mid Valley, Kuala Lumpur.

2007

- GSC Signature, Malaysia's first boutique cinema opened its doors to discerning movie-going public. This boutique cinema is located at the upmarket mall – The Gardens – located in Mid Valley, Kuala Lumpur. It features two luxurious Gold Class and five Premiere Class auditoriums with three F&B outlets.

- GSC celebrated its 20th Anniversary.

2008

Malaysia's first 3D live action movie "Journey to the Centre of the Earth" distributed by GSC Distribution (currently GSC Movies) was screened in GSC Mid Valley.

2009

- A co-branded credit card with EON Bank – GSC-EON Bank Credit Card – also positioned as the “Ultimate Movie Card” was launched in May. The card was eventually renamed GSC  Hong Leong Credit Card in August 2011 when EON Bank merged with Hong Leong Bank.

- The 13-screen GSC Pavilion Kuala Lumpur, located in the hub of Kuala Lumpur’s commercial and retail district, won the latest Pertubuhan Arkitek Malaysia (Malaysian Institute of Architects) 2009 Award for Best Interior Design – Entertainment Category. 

2010

- GSC organized major CSR project – 2010 GSC 100Plus Treasure Hunt in October and raised RM150,000 for Hospis Malaysia.

- GSC WAP mobile was launched in July, which enables GSC showtimes to be viewed via the handphone.

- GSC Maxx, the largest digital hall with 555 seats located at the 10th floor Berjaya Times Square opened for business Nov 25, 2010.

- GSC Distribution (currently GSC Movies) embarked on its first co-production of first local Chinese Movie – Lelio Poh Poh.

2011

- GSC Mobile App (iphone) which extends mobile ticketing to the iPhone was launched on May 10 and the Android version was launched on Nov 17. The application enables mobile ticketing across all telcos and payment gateway through Maybank's m2u mobile and PayPal (for iPhone and Android) and RHB's "RHB Now" (for Android only).

- SelfPrint tickets with 2D barcode through GSC e-payment was introduced in cinemas (April 2011) and autogate facilities was installed in selected cinemas (July 2011).

- GSC AEON Bandaraya Melaka opened for business May 19, 2011.

- GSC IOI Mall Puchong expanded to 10 screens on May 2011.

- GSC Lite which embodies GSC's cinema entertainment magic in a lighter, modest and accessible manner, is introduced to cater to smaller market centres without compromising the movie experience of its bigger counterparts.

2012

GSC celebrates its 25th Anniversary in 2012 with the following activities: 
- GSC Media Nite 2012 to launch the GSC 25th anniversary logo, new GSC cinemas and GSC anniversary plans.

- GSC Distributors Appreciation Night.

- GSC 25,000 free tickets giveaway for 2.50pm screening on Anniversary day (April 1, 2012).

- GSC 25th Anniversary Dinner in Sime Darby Convention Centre.

- 25th Anniversary carnival roadshow in 10 locations nationwide (Aug – Sept)

- Presenter Sponsor for PJ Half Marathon 2012 on Sept 30

- GSC Silver Jubilee Celebration Contest (Oct –Nov 20120, with a grand finale on Dec 14 to award a Hyundai-Inokom Elantra 1.6 as Grand Prize.

- GSC website revamped (Nov 2012)

New cinemas opening: 
- Introduced a new brand - GSC Lite. The first GSC Lite was GSC Mentakab Star Mall which opened for business on March 15, 2012 and GSC Amanjaya Mall, Sg Petani on Nov 1, 2012

- GSC’s “25th” twin cinema opening - GSC Setia City Mall, Shah Alam (9-screen) & GSC Paradigm Mall, Kelana Jaya (9-screen) open for business on June 21, 2012. 

Awards and recognition:
- GSC won Silver Award (Entertainment Category) in Putra Brand Awards 2012 on April 24, 2012.

- GSC Setia City Mall was certified HACCP in Dec 2012. 

Alternative content:
- Screened the first “Alternative Content” Coldplay Live 2012 concert film on Nov 13, 2012 in GSC Mid Valley, Pavilion KL and 1 Utama.

Technology and innovation:
- Extended GSC Mobile App (Android) to support Samsung Galaxy Tab 10.1 on February 1, 2012.

- Completed integration with RHB payment mode for GSC Mobile App (iPhone) and released to public on April 1, 2012. 

- Test pilot GSC e-Voucher with GSC-Hong Leong Credit Card “The Movie Day Returns”

2013

New Cinema Openings: 
- First GSC cinema in Sarawak: 8- screen GSC Bintang Megamall, Miri with all digital hall in Sarawak and in GSC chain, first digital 3D hall in Miri - opened on Feb 7, 2013.

- First THX hall and largest screen-count cineplex in East Malaysia: 10- screen GSC CityOne Megamall, Kuching with all digital hall in Sarawak and in GSC chain – opened on Apr 11, 2013.

Alternative Content:
- “Andrea Bocelli: Love in Portofino” opened in 10 selected GSC locations in Klang Valley, Penang and Kota Kinabalu on March 21, 2013.

- “Springsteen & I in selected GSC cinemas (July 26-28 only)

Awards and recognition:

- GSC won Silver Award (Media & Entertainment Category) in Putra Brand Awards 2013 on April 26, 2013.

- Cinead was awarded Gold Award in the 2013 Malaysian Media Award in the category of “Best Use of Activation/Events” for an integrated campaign by Sime Darby Auto Connection (Ford), a campaign managed by Mindshare.


 CSR Project:

- GSC Group (Exhibition and GSC Movies) collaborated with HOPE worldwide Malaysia on a donation drive to fund community projects. Total amount raised was RM126, 350. With each donation of RM15, HOPE worldwide Malaysia gave a tax-exempted receipt while GSC Group offered a special screening ticket for “The Mortal Instruments: City of Bones” on Aug 24 in 15 selected cinemas.
New Facilties/Products:

- “GSC e-Combo pilots in GSC Paradigm Mall, PJ on August 1, 2013 followed by GSC Setia City Mall in November 1, 2013.


- “Launched the first Dolby Atmos Hall in GSC 1 Utama (Hall 3) on Dec 6, 2013 with “The White Storm”.

2014

New Cinema Openings: 

-7-screen Galaxy Quang Trung located in Ho Chi Minh City, Vietnam opened for business Dec 10, 2014.

- Closure of GSC Mid Valley Gold Class hall on June 12 as part of Mid Valley Megamall renovation at 3rd floor, South Court and pave way for additional halls in this location.

- The Largest cinema (in terms of seating capacity) and first THX in Negeri Sembilan: 10-screen GSC Palm Mall, Seremban with all digital halls opened on Jul 24, 2014.
10-screen GSC Quill City Mall, Kuala Lumpur opened Dec 18, 2014 with a THX hall with Dolby Atmos. This location also features new innovation – “projector-roomless” in selected halls.

Alternative Content:

- ““Swedish House Mafia : Leave The World Behind” screening on April 11, 2014 only in 10 selected GSC locations

- “Japanese anime “K MISSING KINGS” Worldwide premiere in 10 selected GSC locations on July 5 (Sat) for a 6pm and 8.15pm screening.

- “One Direction Where We Are was screened exclusively in 16 GSC locations on Oct 11 & 12, 2014.

- “Hi-5, music documentary distributed by GSC Movies Sdn Bhd was screened Nov, 2014 in selected locations.

Awards and recognition:

- Gold Award for Putra Brand Awards 2014 under the Entertainment Category.


 CSR Project:

-Earth Hour 2014 was observed in GSC cinemas nationwide on March 29, 2014 and lights were switched off from 8.30-9.30pm


- Participated in Mid Valley Megamall Sharksavers CSR campaign whereby GSC took the corporate pledge “I am FINished with Fins” ie no sharkfins in GSC corporate events and Sharksavers awareness video in GSC cinemas nationwide.


 New Products/Features Updates:

- “Dolby Atmos hall was extended to Hall 3, GSC Pavilion KL on June 12, 2014 and subsequently, 27 D-Box seats was installed in the same hall on Nov 27, 2014.


- “2014 New GSC International Screens leader & logo was launched with the 2014 French Film Festival launch in GSC Pavilion KL on May 14

- “E-combo available in 11 locations as of December 2014.

- “Updated GSC Mobile App (iOS & Android) Version 2 – new UI (includes e-combo purchase) and GSC Mobile App (Android) with new e-voucher redemption.

- “GSC Windows Phone with credit cards and m2u payment mode was launched Sept 25, 2014.

- “Launched the first Dolby Atmos Hall in GSC 1 Utama (Hall 3) on Dec 6, 2013 with “The White Storm”.

 
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